American brand Esprit expands in India, ropes in Ananya Panday

The company said Pandey’s youthful and confident persona coincides with their brand image making her the perfect choice for the position.

American brand Esprit expands in India, ropes in Ananya Panday

Esprit, the American watch brand, is looking to expand in India through its India partner AP Group aggressively and has appointed Bollywood actress Ananya Panday as their celebrity brand ambassador to promote their new collection of watches specially tailored as per the need of Indian customers.

Announcing the brand’s intent, Marco Sieber, founder and CEO of Time Management Services (TMS), the official licensee of Esprit Watches, said, “We are ready to bedazzle Indian customers with a specially crafted range of watches just for them. Ananya Panday being a youth icon is the right choice to bring on board to re-create the connection of Esprit with Indian youth.”