NGO organizes sustainable consumerism drive

World Consumer Rights Day is an annual event which aims to raise awareness on consumer rights and to work towards a safe and sustainable marketplace for everybody.

NGO organizes sustainable consumerism drive
An activist dressed as a chicken during a demonstration to create awareness about the conditions of cage-raised chickens in the poultry industry on the occasion of World Consumer Rights Day in New Delhi India on 15, March 2022. Photograph and video by Rajeev Bhatt

Nonprofit organization ‘Consumers For Sustainability’ conducted an awareness drive to spread awareness among the public about sustainable consumerism on World Consumer Rights Day. Dubbed “Cluck de India”, the campaign aimed to highlight the importance consumers making healthy, cruelty-free choices plays in creating a more food security conscious and environmentally friendly world.

A signature campaign was organized inviting people to sign a ‘pro-planet pledge’ for sustainable dietary practices and ways of living. Additionally, a group of volunteers distributed pamphlets among those present to further educate the public on sustainable consumerism.

An activist dressed as a chicken during a demonstration to create awareness about the conditions of cage-raised chickens in the poultry industry on the occasion of World Consumer Rights Day in New Delhi India on 15, March 2022.
Video: Rajeev Bhatt