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D2C brands with a local focus are looking to expand globally.

Consumer expectations continue to rise as India's e-commerce market matures.


As India's digital footprint expands, the retail landscape is expected to change dramatically. During the pandemic, the direct-to-consumer (D2c) segment grew at an exponential rate.

It is expected to see some key emerging trends, spanning across all areas including digital media, tech-enabled logistics and delivery, and product value. According to Inc 42's recently released report — "India's D2C market strengthens its presence within the daily life of the Indian consumer."

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