French firm raises a toast to The Whiskey Exchange promoted by UK Indians

Sukhinder & Rajbir Singh give up their family business that they founded in London in 1999

French firm raises a toast to The Whiskey Exchange promoted by UK Indians
Sukhinder and Rajbir Singh

French company Pernod Ricard announced on Sept 21 it has agreed to buy The Whisky Exchange, which specializes in the online selling of spirits, as part of its e-commerce development plan.

In a tweet, Pernod Ricard said: “It is delighted to announce the signing of an agreement for the acquisition of The Whisky Exchange, a leading spirits online and physical retailer and a reference for global whisky and fine spirits lover.”