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When Europe says 'Holi hai!'

If you live in Europe, you have a better chance of celebrating the festival of colors two to three times a year

A glimpse of the Pre-Covid Festival of Color event in Stockholm. (Photo: Priyamvada Sahay)

The festival of colors ‘Holi’ is not only a popular Indian festival, but it is also a big business idea. In Europe, people sell the concept of Holi as a global fun event and generate big money with huge publicity.

Interestingly, if you live in Europe, you have a better chance to celebrate ‘Holi’ two-three times a year. It is not important to celebrate Holi only in Phalgun maas (Hindi month of Holi). One can enjoy the festival in the month of July-August (in summer vacation) with family and friends.

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