Hyundai India issues statement after social media post on Kashmir kicks up row

Automaker Hyundai received backlash from Indians after the company's Pakistan unit shared solidarity messages on social media over Kashmir.

Hyundai India issues statement after social media post on Kashmir kicks up row
Hyundai Store. Photo: iStockphoto.

Automobile maker Hyundai found itself in deep water in India after its Pakistani dealer posted solidarity messages on social media over Kashmir. The company's India unit shared a statement emphasizing its 'zero-tolerance policy toward insensitive communication'.

On Feb. 5, Hyundai Pakistan's social media handles shared posts in solidarity with the 'Kashmiri brothers' in their' struggle for freedom'. Pakistan commemorates Feb. 5 as 'Kashmir Solidarity Day' to demonstrate its support for the separatist movement in Kashmir.