IKEA collaborates with Indian artisans to make desi motifs global. The Swedish home furnishing brand reached out to the local Indian artisan, designer and craftworkers for a modern take on traditional handicraft inspired by traditions. This new range is named as LOKALT.
LOKALT is a Swedish word meaning locally. For the new collection, IKEA has also joined together with artisans from Jordan and Thailand to create contemporary designs combined with local handicrafts.