Indians get a taste of NFTs as Bachchan, Salman Khan test waters

While cryptos are fungible, or interchangeable, NFTs are unique. Bollywood celebrities giving it a shot.

Indians get a taste of NFTs as Bachchan, Salman Khan test waters

The market for Non-Fungible Tokens (NFT), a type of crypto asset in which each token is completely unique, is gaining traction in India with celebrities such as Amitabh Bachchan, Kamal Haasan, and Salman Khan joining on board.

While their entry has created a lot of buzz, leading to increased awareness and "maistreamisation" of this emerging industry, ET spoke with several founders of Indian NFT projects and sector experts who said some of these NFT assets are opportunistic and lack key features such as uniqueness, rarity, and long-term credibility.