Indians prefer sustainable products: Report

With rising understanding of the benefits of sustainable products, 92 percent of Indian adults surveyed are willing to pay a premium for them.

Indians prefer sustainable products: Report
Photo by The Humble Co. / Unsplash
Hangers in a clothes store
Photo by Artificial Photography / Unsplash

The American Express Trendex report shows that nearly all affluent Indian consumers are increasingly making mindful purchasing decisions by opting to buy socially and ecologically sustainable products.

According to the report, India had the largest percentage of consumers interested in spending money on things that would benefit local companies and communities, at 97 percent, out of all the countries studied.