Mercedes-Benz sells 1700 cars in India in 3 weeks under new sales strategy

As part of the new strategy, the luxury car manufacturer plans to offer benefits of Rs 1-2 lakh on the selling price to its customers. This strategy is already considered a success as it has received a mass order worth Rs $110 million

Mercedes-Benz sells 1700 cars in India in 3 weeks under new sales strategy
Image of Mercedes-Benz VISION AVTR 2020

The German automaker’s new business model in India has pumped in equity of Rs 1700 crore and sales of over 1700 cars in India in the last three weeks.


The new strategy that is helping in boosting sales is called the “Retail of the Future” (ROTF), which the company has implemented in only four of its markets.