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Photo feature: Har Ghar Tiranga campaign on 76th Independence Day of India

The idea behind the initiative is to invoke the feeling of patriotism in the hearts of the people and to promote awareness about the Indian National Flag

Iconic India Gate witnessed people moving around holding National Flags in their hands and fixed on their vehicles responding enthusiastically to "Har Ghar Tiranga", campaign on the ocassion of 76th Independence Day celebration in New delhi on August 15, 2022. Photograph: Rajeev Bhatt

‘Har Ghar Tiranga’ is a campaign under the aegis of Azadi Ka Amrit Mahotsav to encourage people to bring the Tiranga home and to hoist it to mark the 75th year of India’s independence. Our relationship with the flag has always been more formal and institutional than personal.

Citizens responded enthusiastically to "Har Ghar Tiranga", campaign call by the Prime Minister, Narendra Modi as a resident of Lotus Pond society in Indirapuram, Ghaziabad proudly displaying the National Flag in her hand. Photograph: Shivalok Harshvardhan

Bringing the flag home collectively as a nation in the 75th year of independence thus becomes symbolic of not only an act of personal connection to the Tiranga but also an embodiment of our commitment to nation-building. The idea behind the initiative is to invoke the feeling of patriotism in the hearts of the people and to promote awareness about the Indian National Flag.

Video: Rajeev Bhatt
Residents of an Apartment celebrating 76th Independence Day in New Delhi on August 15, 2022. Photograph: Rajeev Bhatt
A young girl resident of Golden Rays, Lokhandwala, Andheri West, Mumbai holding the National Flag on the ocassion of Independence Day. Photograph: Ujjawala Upendra
A senior citizen couple responding enthusiastically to "Har Ghar Tiranga", campaign call by the Prime Minister, Narendra Modi by unfurling the National Flag at their home in Bokaro Steel City,Jharkhand on the ocassion of Independence Day. Photograph: Vaishali Nag
An auto rickshaw displays National Flag on the ocassion of Independence Day in New Delhi . Photograph: Rajeev Bhatt
Residents of the Forest County Society in Pune organised Independence Day Celebration function in a big way by inviting the senior Airforce veterans to be the guest of honour. Photograph: Shipra Rana
A young boy displaying the National Tricolour on the terrace of his house at Patna in Bihar on the ocassion of Indepndence Day. Photo: Sonu Kumar
A roadside vendor selling the National Flags in New Delhi. Photograph: Rajeev Bhatt
Tailers stitching the National Flags at their workshop in New Delhi. Photograph: Rajeev Bhatt

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