Reliance Brands to purchase 40 percent stake of Italian toy manufacturing business in India

Reliance Brands Limited (RBL) and Plastic Lego announced in a joint statement that the investment will assist RBL by providing vertical integration to its toy business.

Reliance Brands to purchase 40 percent stake of Italian toy manufacturing business in India
Photo by Xavi Cabrera / Unsplash

Reliance Brands Limited (RBL), the retail brand licensing arm of Reliance Industries Limited (RIL), is scheduled to purchase a 40 percent investment in Plastic Lego's toy production company in India, Pune-based Dream Plast.

The agreement would enable Reliance Brands, which purchased British toy store Hamleys for USD 79 million in 2019 to expand its toy production in India.