Titan will emphasize Non-Resident Indians (NRIs) and Persons of Indian Origin (PIOs) as it expands the international reach of its jewelry brand, Tanishq. According to CK Venkataraman, Managing Director of Titan, international represents a vast opportunity for the jewelry enterprise.
He also mentioned that following the opening of its first international 'own' store in Dubai in Nov. 2020 and a second (franchisee run) store recently in Dubai, the company is preparing to launch a store (franchisee run) in New Jersey, US, in early 2022. After that, it intends to open similar stores throughout the United States, the Gulf Cooperation Council (GCC), and Canada. NRI/PIOs are a huge and affluent demographic worldwide, notably in North America.