Titan to focus on NRIs and Indian diaspora as it grows Tanishq internationally

Titan plans to open stores in the US, Middle East and Canada.

Titan to focus on NRIs and Indian diaspora as it grows Tanishq internationally
CK Venkataraman, Managing Director, Titan. Photo credits: Twitter.

Titan will emphasize Non-Resident Indians (NRIs) and Persons of Indian Origin (PIOs) as it expands the international reach of its jewelry brand, Tanishq. According to CK Venkataraman, Managing Director of Titan, international represents a vast opportunity for the jewelry enterprise.

He also mentioned that following the opening of its first international 'own' store in Dubai in Nov. 2020 and a second (franchisee run) store recently in Dubai, the company is preparing to launch a store (franchisee run) in New Jersey, US, in early 2022. After that, it intends to open similar stores throughout the United States, the Gulf Cooperation Council (GCC), and Canada. NRI/PIOs are a huge and affluent demographic worldwide, notably in North America.