USAID and Mastercard partnership fosters digital empowerment of women

Project Kirana is a business development and digital financial literacy program for women entrepreneurs that focus on increasing revenue streams, expanding financial inclusion, and enabling the adoption of digital payments and other digital tools by women-owned-and-operated Kirana shops.

USAID and Mastercard partnership fosters digital empowerment of women
Logo of Mastercard. Credits — Twitter (@Mastercard )

On a joint visit to Lucknow, officials from U.S. Agency for International Development (USAID) and Mastercard, visited Kirana shops, a small convenience store operated by women entrepreneurs to learn how USAID and Mastercard’s support through Project Kirana has empowered women to grow their businesses and enhance livelihoods.

USAID’s Mission Director to India and Minister Counselor for International Development, Veena Reddy, and Executive Vice President, Sustainability and Founder and President, Mastercard Center for Inclusive Growth, Shamina Singh, visited the Kirana shops.