Oxford launches campaign in India to promote reading among kids

78 percent of parents in India believe that reading to their child helps them to bond and connect, according to a new study by Oxford.

Oxford launches campaign in India to promote reading among kids
The campaign aims to be a part of the national mission of National Education Policy. [Source: Pexels]

Oxford University Press (OUP), world’s largest university press publishing in 70 languages and 190 countries has launched a campaign in India to encourage reading among children.

"The REaD campaign is designed to support students, teachers and parents to come together as a community to help children read, engage and develop," an OUP India statement said.