Skip to content

Oxford launches campaign in India to promote reading among kids

78 percent of parents in India believe that reading to their child helps them to bond and connect, according to a new study by Oxford.

The campaign aims to be a part of the national mission of National Education Policy. [Source: Pexels]

Oxford University Press (OUP), world’s largest university press publishing in 70 languages and 190 countries has launched a campaign in India to encourage reading among children.

"The REaD campaign is designed to support students, teachers and parents to come together as a community to help children read, engage and develop," an OUP India statement said.

This post is for paying subscribers only

Subscribe

Already have an account? Log in

Latest